Using Importance-Performance Analysis in The Measurement of Muslim Visitor's Satisfaction with Hotel Facilities in Taiwan

Abstract
 Many countries in the world are considering tourism as an important sector their economy. A rapid growth of Muslim population, consequence increasing number travelers with high contribution to global revenue, has made Muslims a potential group customers market. Achieving tourist satisfaction could be very challenging for Non-Islamic Countries, especially Taiwan. To attract visitors, Taiwan is eager offer friendly environment since people have some basic and specific needs line belief thispracticeis called travel or Halal tourism. Importance-Performance Analysis was conducted this study investigate which hotel attributes satisfy visitors identify expectations these attributes. The results indicated that “halal logo certificate its display at entrance hotel” had strongest influence on visitor’s satisfactions hotels reported will enable better manage facilities ensure sustainability business performance.